Privacy Policy

This Privacy Policy specifies the standardized management rules for collection, storage, use and authorized sharing of user personal information generated in the process of browsing, registering and purchasing washable rugs on our e-commerce platform, and applies to all visitors and registered users who access the website and use platform shopping services. Taking user information security as one of the core operating principles, the platform complies with international mainstream privacy protection norms for cross-border e-commerce when processing all user data, and all clauses of this policy are published on the official website to help users understand data processing rules before providing personal information actively or passively.

The fundamental purpose of collecting user information is to complete order delivery, after-sales service, product optimization and platform system maintenance for consumers, and the platform promises never to collect irrelevant sensitive information beyond service demand scope or illegally sell, rent user personal data to irrelevant third-party merchants for improper profit. The platform can revise partial explanatory contents of the policy with the update of global privacy protection standards, and updated content will be released on the webpage to take effect for subsequent user information collection behaviors after publication.

The information collected by the platform is divided into active information voluntarily submitted by users and passive technical data automatically captured by the system during access: First, active submitted information includes account registration nickname and login password filled in by users, consignee name and delivery address submitted at checkout for logistics delivery, payment-related information required to complete fund settlement, consultation content, after-sales application description and commodity evaluation information submitted in customer service interaction. All such information is the basic prerequisite for completing commodity transaction and after-sales return refund service. Second, passively collected technical information includes visitor access device type, website access time, product browsing track, shopping cart adding and deleting record and system operation log generated automatically when users browse the page. This kind of anonymous data is used to optimize website loading speed, improve personalized washable rug recommendation accuracy and troubleshoot platform system faults, and the platform will strip all personal identifiable marks when analyzing aggregated data to protect user privacy.

The platform adheres to the minimum necessary collection principle, never collects redundant sensitive personal information unrelated to shopping service, and strictly controls the collection range of all user data within the scope required to realize normal e-commerce operation.

All collected user information can only be used within the scope of platform legal business needs, and unauthorized cross-border commercial use is strictly prohibited. The main legal usage scenarios include four aspects: First, use registered information and delivery address to complete order sorting, warehouse outbound and global logistics distribution, ensure washable rugs are accurately delivered to the receiving address filled by users. Second, analyze aggregated browsing and order data to optimize product layout on the homepage and push matched stain-resistant washable rug products according to user consumption habits, improve the efficiency of users finding suitable home floor decoration commodities. Third, invoke historical order and consultation records to assist customer service staff in quickly positioning order problems when processing pre-sales consultation, logistics abnormal feedback and 60-day return refund application, accelerate after-sales problem resolution efficiency. Fourth, utilize anonymous access data to complete regular website maintenance, fix system loopholes and strengthen network security defense to maintain stable operation of the whole shopping platform.

The platform never uses user personal information to send irrelevant third-party advertising information without explicit user authorization, and all data utilization behaviors are supervised by internal information management department regularly.

All user personal information collected by the platform is stored in encrypted professional server equipment with multi-layer network security protection system to resist hacker intrusion, data theft and information tampering risks. The platform sets hierarchical data access permission management system: only authorized internal professional operation and maintenance personnel can access encrypted user information database, and every access operation will generate immutable system log for subsequent security audit tracking.

In terms of data retention cycle, the platform only retains user information within the period required by business operation. After the order completes the whole 60-day return valid period and all possible refund procedures, unnecessary non-archival user data will be regularly cleaned up by the system according to internal rules; long-term inactive user accounts with no transaction record for a long time will implement enhanced encryption protection for personal information pending subsequent account activation or regular secure data deletion. The platform regularly cooperates with third-party security institutions to conduct data storage security inspection to continuously upgrade information protection ability.

The platform never sells or trades user personal information to any unrelated commercial entities without user’s explicit consent. Limited information sharing is only applicable to necessary cooperative service suppliers closely related to platform operation, including global logistics service providers and formal payment settlement institutions required for order transaction. The shared information content is limited to the minimum data needed to complete delivery and payment, and all cooperative suppliers need to sign formal confidentiality agreement to promise protecting user privacy information in accordance with platform requirements.

The platform only discloses user personal information compulsorily under three legal situations: being required by formal legal compulsory notification from competent official institutions; taking necessary information disclosure to safeguard legitimate rights and interests of the platform when users implement illegal fraudulent transactions; processing emergency safety incidents that need to verify user identity information to protect personal safety of relevant users. All compulsory information disclosure will go through internal compliance review to confirm legal validity before execution.

All platform users enjoy complete privacy management rights including information inquiry, personal data modification, redundant information deletion and collection authorization cancellation. Registered users can modify delivery address, account nickname and other personal information independently through personal account background at any time; guest checkout users can apply for information modification or deletion through official customer service channel after providing valid order verification information. After receiving users’ application of revoking information collection authorization, the platform will immediately stop the corresponding data collection behavior for the user’s subsequent website access.

The platform will adjust the content of Privacy Policy regularly with the change of international privacy protection regulations and business service upgrade, and the updated policy will be displayed prominently on the website policy page. Users’ continuous browsing and shopping after policy update will be regarded as recognition of the latest policy clauses, and the platform suggests users check the policy content irregularly to fully grasp personal privacy protection rules.